|Dr. Alvy Ray Smith holding his Lifetime Achievement Award at the DiME. [Photo by Leah Mayotte]|
BIFF DigiComm Commando
The DiMe has started out with a groundbreaking line up of new media pioneers. Dr. Alvy Ray Smith, two-time Academy Award Winner and co-founder of Pixar received the first lifetime achievement award. As he notes, “we’ve reached convergence and it’s amazing.” He is originally from Las Cruces, New Mexico where, according to his mom, he could hear the first A-bomb being tested and where test rockets were fired into the hills above the town. He translated Moore’s law into a more intuitive graph beginning at 1x and postulating that we are now at 1 billion x.
(Toy Story comes around 1 million x. He traces his career which mirrors this computer graphics trajectory over the years. His presentation begs the question “what will be possible in the next 10-15 years?” See an interview with Dr. Alvy Ray Smith here: http://bit.ly/xnTlL3
Paul Berberian, CEO of Orbotix, presented the future as taking place in the interspace between real toys and virtual toys and how their sphero balls (a smart-phone controlled robotic ball) are navigating this space. This in between zone, the zone of innovation or as they call in in-house, “the zone of really hard shit”, takes place in an area including augmented reality and control of real objects by virtual controllers. He traces the history of controllers up to the Wii and Kinect which have come a long way in the zone of innovation. Still, he points out, these controllers are limited. They can only get input and execute; they have no life of their own. It is only with the smartphones that we have a two-way information system backed by incredible processors. On their site, http://www.gosphero.com/ they offer an SDK (Software Development Kit) to download to write apps for the sphere in Android, Apple iOS. A Mac version was even hacked last night, which Berberian encourages, perhaps as a way to engage developers. “We want our balls to be hacked”. He concludes saying, “The machines are coming. You will be assimilated and you’ll enjoy it.”
|[Photo by Leah Mayotte]|
Carla Johnson’s company, EarthvisionZ, takes up where Google Earth leaves off. As she said, “The planet is the most powerful platform.” She notes how 3D is our natural way of seeing the world and processing information. We have to train ourselves to understand a 2D map. For this reason information and data in 3D speeds up cognition. This is Web 3.0, interacting in a geospatial way. She touched on mind-boggling, applications that layer vertically on Google Earth that can be personalized.
The Digitools of the Trade Roundtable was full of interesting discussion. Melissa Harrigan of Pixorial noted that we are moving away from search and toward discovery. We are trusting our social networks help us discover content. As she’s learned from her kids, “the right content must always be available”. Don Hahn asked how TV fits in and if we will be moving to a one-screen environment. Harris Morris felt that we will have multiple devices and that we will have the right screens for the right project. Some things will be best viewed on the big screen, others on the smartphone, others on a tablet.