Saturday, February 13, 2010

DiMe converges at BIFF


The inaugural Digital Media Convergence Symposium brought together industry leaders in animation and video gaming to share what know about the future of digital media with their colleagues in the greater digital media community. Robert Reich, from OneRiot, moderated a discussion on the technological advances that have been made, and are being made, in the field.

The event was hosted by BIFF, the Colorado Office of Film, Television and Media, and the Boulder Convention and Visitor’s Bureau. Don Marostica from the Colorado Office of Economic Development and International Trade opened the symposium.
The panel, including Oscar nominated producer, Don Hahn, who discussed everything from the iPad to the meaning of being a “creative.”

In the end, the panel agreed on one thing - no matter what the media, producers need a good story for the audience. Hahn said audience members want relevant characters on a journey they could see themselves taking.

David Rolfe, Partner & Director of Integrated Production with Crispin Porter + Bogusky, added that products, whether in film or advertising, should feel authentic to the audience.

The panel discussion was followed by questions from the audience about such things as reducing the “digital divide” between the “haves and have-nots” and what qualifies as good creative products in a world where everyone and anyone can self-produce digital video content.

After the symposium, attendees were invited to view Hahn’s documentary, Waking Sleeping Beauty, which screened at the Church at Friday night.